Collect guest data, inform the guest, promote your loyalty program, cross-sell and upsell.
Nonius provides you with a portfolio of tools to collect data, the middleware and APIs to integrate with 3rd party tools to analyze the collected information and also the marketing platform to edit and segment campaigns.
This article is about a specific communication channel that you (hoteliers) are yet to fully leverage – the Wi-Fi landing page – and the fact that you can do much more with it than passively landing on the hotel website.
The Page Editor:
To allow you to take full advantage of this “channel” and communicate with your guest, Nonius created a landing page editor dedicated to this particular case.
This module and its editor is offered as an option on our communication platform (B-Guest). It can be purchased separately or together with other modules and campaign channels.
The page:
The following are pictures of the interface we have available and one of the many templates that can be created.
You can see above how you can use the landing page to promote hotel and/or hotel group services like, for example, your loyalty card.
Data Collection & Integration
We customize and optimize your Wi-Fi Landing page for Facebook Pixel and Google Analytics so that you can properly target your audience.
All of this is done with full respect for guest data privacy as mandated by GDPR, CCPA and LGPD.
“Hoteliers aim to leverage the guest data to provide a better digital experience for the client, accelerate digital transformation and innovate to differentiate. At Nonius, we are very conscious of those objectives and we shape our product roadmap accordingly. The new Wi-Fi landing page we have developed is one of several developments towards such objectives and can be the key to provide the guest data to build an optimal client experience.” said Leonel Domingues, Nonius Founder & CTO.
