The TV that doesn’t look like a TV: Bringing luxury design, digital art, and premium streaming together in a single hospitality platform.
We’re proud to announce Nonius TV+ is officially certified for Samsung’s 2026 Hospitality Edition of The Frame TV, making Nonius the first hospitality technology provider to deliver a fully integrated solution for this iconic display.
Designed for luxury hotels, resorts, boutique properties, branded residences, and premium guest rooms, The Frame transforms the traditional hotel TV into a curated piece of digital art when not in use, combining elegant room design with a modern entertainment experience.
A TV That Enhances Room Design
For years, hotel designers have faced the same challenge: how to integrate large TVs into carefully crafted guest room aesthetics.
Samsung The Frame changes that.
When not in use, the display becomes a high-definition digital artwork, blending naturally into the room environment rather than appearing as a blank black screen.
Combined with Nonius TV+, hotels can create a more refined and luxurious atmosphere without compromising functionality.
Key Benefits
✔ Transform idle TVs into digital artwork
✔ Flush wall-mounted design with no visible clutter
✔ No external set-top boxes, dongles, or additional hardware
✔ A premium look aligned with luxury hotel interiors
Designed Around Guest Comfort
Beautiful artwork should never interfere with a great night’s sleep.
Through deep integration with Samsung’s hospitality APIs and Nonius middleware, hotels gain precise control over display behavior when the TV is idle.
This includes:
✔ Automatic dimming and backlight management
✔ Scheduled nighttime “time-off” modes
✔ One-click guest control for complete screen blackout
✔ Artwork and ambient lighting control via Samsung Palette APIs
The result is a visually stunning display during the day and complete guest comfort at night.
Premium Streaming, Built In
The Frame Hospitality Edition combines design with a modern entertainment experience.
Powered by Nonius TV+, guests enjoy:
✔ Native Apple AirPlay support
✔ Google Cast built-in
✔ Access to streaming applications
✔ Personalized TV experiences
✔ Seamless guest onboarding
No dongles. No external devices. No additional complexity.
Everything is integrated directly into the TV environment.
Privacy and Security by Design
Every guest expects a personalized experience, but also complete privacy.
Nonius TV+ integrates with the property’s PMS to automatically remove guest information, streaming sessions, and connected devices at checkout.
This ensures every new guest starts with a clean, secure, and private experience.
Future-Proof Hospitality Technology
Because the platform is cloud managed, hotels can benefit from:
✔ Remote firmware updates
✔ Continuous feature enhancements
✔ API improvements and new integrations
✔ Reduced on-site maintenance requirements
Your investment continues to evolve without hardware replacement cycles.
First to Market. Built for Luxury Hospitality.
Being first to market with Samsung The Frame Hospitality Edition reinforces Nonius’ commitment to innovation and premium guest experiences.
For hotels focused on design, guest satisfaction, and operational simplicity, The Frame and Nonius TV+ create a new standard for in-room entertainment.
Discover How It Can Transform Your Guest Rooms
Contact our team to learn how Nonius TV+ and Samsung The Frame Hospitality Edition can elevate guest experiences while enhancing room design.
"The hospitality industry is increasingly focused on creating memorable and differentiated guest experiences. By certifying Nonius TV+ for Samsung The Frame Hospitality Edition, we are helping hotels combine elegant room design with the entertainment features guests expect today. The Frame naturally becomes part of the room rather than something that stands out, and with Nonius TV+ we can still deliver a fully modern, connected experience behind it, without the hassle of dongles, set-top boxes, or extra hardware. It’s a small shift in approach, but it makes a noticeable difference to how the room feels.
Helder SantosGlobal Sales & Marketing Director
This first-to-market milestone reinforces Nonius’ focus on innovation and premium guest experiences. For hotels that care about design, guest satisfaction, and operational simplicity, The Frame and Nonius TV+ set a new standard for in-room entertainment."
